Bitcoin Could Hit $140K in November
Cathie Wood’s ARK Bags $5 Million in Bullish Shares as Exchange Celebrates U.S. Launch

Cathie Wood just added another bold bet to her crypto portfolio.
Her firm, ARK Invest, snapped up more than $5 million worth of shares in Bullish, the fast-growing digital asset exchange that recently went public on the New York Stock Exchange (NYSE) under the ticker BLSH.
The purchase comes as Bullish celebrated its long-awaited U.S. debut, securing New York’s BitLicense and a money transmission license — regulatory milestones that open the door to trading across 20 U.S. states.
“The energy in the room said it all — the future is Bullish,” the exchange posted on X following its New York launch event.
ARK Keeps Accumulating
According to ARK’s daily trade disclosures, the firm spread its latest Bullish purchases across several of its flagship ETFs:
ARK Innovation ETF (ARKK): 72,537 shares
ARK Next Generation Internet ETF (ARKW): 21,354 shares
ARK Fintech Innovation ETF (ARKF): 11,122 shares
This adds to the $8.27 million in Bullish shares ARK acquired in mid-October — and follows its initial $172 million purchase during the exchange’s $1.1 billion NYSE debut.
ARK’s consistent accumulation highlights its long-term faith in regulated, transparent digital exchanges as the next phase of crypto’s institutional adoption.
“Cathie Wood is positioning ARK as the institutional bridge between traditional finance and digital assets,” one analyst noted on social media.
Bullish Enters the U.S. Arena
Founded in 2021 and backed by Block.one, Bullish has quickly become a heavyweight in global digital asset trading — processing more than $1.5 trillion in volume to date.
Now, with regulatory approval in hand, the exchange is officially open for business in the United States.
Its U.S. platform launched in 20 states, partnering with BitGo and Nonco as its first institutional trading clients.
At its New York launch event, Bullish executives emphasized their mission to build a compliant, high-liquidity marketplace capable of serving both retail and professional investors.
“We’re combining deep liquidity with institutional-grade transparency,” said Tom Farley, CEO of Bullish and former NYSE president.
A Growing Player in Institutional Crypto
Bullish’s debut couldn’t have come at a better time.
As traditional finance inches closer to full crypto adoption — with Bitcoin ETFs, on-chain treasuries, and tokenized assets gaining traction — regulated exchanges like Bullish are positioned to thrive.
The platform currently ranks among the top 10 global exchanges by Bitcoin and Ethereum trading volume, with growing liquidity from institutional partners.
Shares of Bullish (BLSH) closed up 1.24% on Friday at $50.57, rebounding from earlier market volatility.
The Bigger Picture
For Cathie Wood’s ARK Invest, Bullish represents more than just another position — it’s a strategic alignment with the future of regulated crypto finance.
ARK has been one of the loudest voices pushing for a transparent, compliant, and innovative digital economy. By backing Bullish, Wood is reinforcing that vision — one where Wall Street meets blockchain in a regulated, scalable ecosystem.
And for Bullish, the message is clear:
the exchange isn’t just here to trade digital assets.
It’s here to institutionalize them.
Final Thought
Cathie Wood has never shied away from bold bets — and her investment in Bullish may prove to be another early call in crypto’s mainstream evolution.
If Bullish’s U.S. expansion succeeds, it could redefine what a next-generation crypto exchange looks like: regulated, transparent, and built for the institutions that once stayed on the sidelines.
Because in the end, when Wall Street and blockchain finally shake hands — the future, as Bullish says, will be bullish.
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