Should You Use a Video Category on Youtube?

What is a Video Category on Youtube?

A video category is a column within your Youtube Channel that organizes videos into different categories. A video category allows you to organize your videos into different topics, making it easier to find specific videos when you’re looking for content. A video category can be a useful feature. However, it’s important to note that the ability to organize your videos into topics isn’t unique to the video category feature. You can also organize your videos into topics using the metadata of each video.

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Benefits of a Video Category on Youtube

- Streamlining your content - A video category can help you streamline your content. If you have a large library of videos, it can be a challenge to make sure your viewers find the videos they’re looking for. - Organizing your content for easy access - Organizing your content into different categories makes it easier for viewers to find the content they’re looking for. - Finding your most popular videos - Organizing your videos into categories makes it easier to find the videos that your audience is responding to most. This can help you identify your most popular videos, which can be useful when it comes to promotion. - Finding your least popular videos - Finding your least popular videos can also be helpful when you’re deciding how to manage your social media channels. This information can help you decide which videos you should remove. - Boosting engagement - A video category can help boost engagement rates on your social media channels, which can be useful when it comes to increasing your organic reach.

Drawbacks of a Video Category on Youtube

- No real search benefits - A video category isn’t a unique feature. Your videos will still show up in search, and a category won’t help you show up higher in search results. - No SEO benefits - While video categories do help you organize your content, they don’t help you gain SEO benefits. This makes it harder for viewers to find your content outside of your social media channels. - Harder to track engagement - Organizing your content into categories makes it harder to track engagement rates since you’re not looking at individual videos. - More work upfront - Creating video categories means more work upfront when it comes to organizing your content. This might not be worth the effort if you don’t have a lot of videos.

Should you use a Video Category on Youtube?

This largely depends on your situation. If you have a large number of videos, a video category can make it easier for viewers to find the content they’re looking for. A video category can also help you identify your most popular videos, which can be useful when it comes to promotion. However, if you don’t have a lot of videos, a video category can be more of a hindrance than a help. You’ll have to do more work up front, and you’ll have fewer videos to promote. If you have the time and resources to create and maintain a large library of videos, a video category can be a useful feature. However, if you don’t have the resources, you may be better off without a video category since it doesn’t offer any real benefits.

Bottom line

A video category can be a useful feature, but it’s important to note that it isn’t unique to Youtube. You can also organize your videos into topics using the metadata of each video. If you have a large library of videos, a video category can help you streamline your content and make it easier for viewers to find the content they’re looking for. Organizing your content into categories does come with drawbacks, such as making it harder to track engagement rates. However, if you have a large library of videos, a video category can be a great way to organize your content and make it easier for your audience to find what they’re looking for.