The Conspicuous Elite
Peter Ayolov, Sofia University ‘St. Kliment Ohridski’, 2026
Abstract
By 2026, the institutional power elite described by C. Wright Mills has not dissolved but reappeared as a conspicuous platform elite, whose authority depends on continuous visibility, biographical myth, and algorithmic amplification. Power is exercised less through discrete command and deliberation than through spectacle, attention, and the conversion of domination into an aspirational life-model. Rereading The Power Elite from the standpoint of 2026, the article foregrounds Mills’s 1956 warning about ‘higher immorality’: a structural condition in which decision-makers at the summits of corporate, political, and military power are insulated from the moral consequences of their actions by distance, scale, bureaucracy, and abstraction. The article argues that higher immorality was never a period detail of mid-century America but an early diagnosis of a durable logic of modern power that has since intensified under platform capitalism. In the contemporary environment of celebrity governance, technical delegation, and algorithmic mediation, higher immorality operates less through secrecy and denial than through public performance and normalisation. In this sense, elite rule culminates in what this article calls ‘The Conspicuous Elite’ or ‘Platform Elite’, where authority is no longer concealed by institutions but performed openly through visibility, narrative, and attention.
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