Saudi Arabia Broom and Mop Industry: Eco-Friendly Products, Urban Demand & Household Upgrades

Rising health awareness, busy lifestyles, and preference for convenient, efficient cleaning solutions are driving broom and mop demand, supported by technological innovations, product diversification, and expanding retail and online distribution channels. According to IMARC Group's latest data, the Saudi Arabia broom and mop market size was valued at USD 40.77 Million in 2025. Looking forward, IMARC Group estimates the market to reach USD 63.93 Million by 2034, exhibiting a CAGR of 5.13% from 2026-2034.

The Saudi Arabia broom and mop market now represents a steadily expanding sector exceeding USD 40 million and showing consistent year-on-year growth. Demand is fueled by rising hygiene consciousness following the pandemic era, busy urban lifestyles that favor quick and effective cleaning solutions, and increased interest in technologically advanced products like steam mops and robotic cleaners. Retail innovation through supermarkets, hypermarkets, and e-commerce platforms, along with product launches featuring ergonomic designs and eco-friendly materials, are accelerating market uptake. Major segments include traditional brooms, flat mops, spin mops, steam mops, and robotic mopping systems, with consumers prioritizing durability, ease of use, and specific cleaning performance claims for different floor types.

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Saudi Arabia Broom and Mop Market Growth Drivers:

• Accelerating Urbanization and Vision 2030 Infrastructure Development

Saudi Arabia's Vision 2030 initiative is driving unprecedented infrastructure expansion across residential, commercial, and hospitality sectors, creating sustained demand for cleaning equipment. The country is experiencing explosive urban growth, with approximately 85.17% of the population now living in urban areas. This rapid urbanization is putting pressure on households to adopt convenient, efficient cleaning tools suited to modern apartment living and busy schedules. New residential developments, shopping malls, and commercial complexes are mushrooming in cities like Riyadh, Jeddah, and Dammam, all requiring reliable cleaning equipment. The hospitality sector alone added over 443,200 licensed hotel rooms in one recent year—a 107% increase—creating massive institutional demand for professional-grade mops and brooms that can handle heavy-duty cleaning requirements.

• Heightened Hygiene Awareness Driven by Health Consciousness

The pandemic fundamentally transformed consumer attitudes toward household cleanliness, establishing hygiene maintenance as a permanent priority rather than a temporary concern. Saudi consumers now actively seek cleaning tools offering superior sanitization capabilities, driving demand for steam mops that use high-temperature steam for chemical-free disinfection and antibacterial-treated mop heads. Healthcare facilities across the Kingdom, supported by approximately USD 6.47 billion in sector investment between specific periods, require specialized cleaning equipment meeting stringent sanitation standards. This institutional demand complements residential market growth as families prioritize health protection through regular, thorough cleaning practices. Cultural and religious practices emphasizing cleanliness further reinforce this behavior, creating a supportive environment for premium product adoption and increased purchase frequency across all consumer segments.

• Technological Innovation and Smart Cleaning Solutions

The integration of artificial intelligence and automation into floor cleaning equipment represents a game-changing trend in the Saudi market. Robotic mops equipped with LiDAR navigation, smartphone app controls, and self-cleaning base stations are gaining serious traction among urban households seeking hands-free cleaning solutions. In June 2023, Kyvol launched its Cybovac S60—a fully automatic 5-in-1 robot vacuum and mop—at Extra stores across Saudi Arabia, featuring integrated vacuuming, mopping, mop-washing, mop-drying, and dust-emptying capabilities. Steam mops utilizing high-temperature steam for disinfection have emerged as popular alternatives to traditional mopping methods, aligning with the Kingdom's broader sustainability objectives under Vision 2030. Multi-functional products with adjustable handles, replaceable microfiber pads, self-wringing mechanisms, and spray functionality are enhancing consumer convenience and driving premiumization across product categories.

Saudi Arabia Broom and Mop Market Trends:

• Rapid E-Commerce Growth Transforming Distribution Channels

Online retail is revolutionizing how Saudis purchase cleaning equipment, with the e-commerce market projected to reach USD 708.7 billion—a dramatic expansion. Digital platforms are breaking geographical barriers, enabling consumers in remote areas to access premium products previously available only in major cities. Customers appreciate the ability to compare prices, read detailed product reviews, and get doorstep delivery without visiting physical stores—a convenience particularly valued by busy urban professionals and families. Major retailers are adopting omnichannel strategies, offering click-and-collect services, virtual product demonstrations, and extended warranties through online platforms. The trend extends beyond residential consumers, as commercial establishments are increasingly using online platforms for bulk purchases of cleaning equipment, taking advantage of competitive pricing and wider product selection.

• Growing Preference for Eco-Friendly and Sustainable Products

Environmental consciousness and health awareness are driving significant consumer interest in sustainable cleaning products throughout Saudi Arabia. Consumers are actively seeking eco-friendly options made from biodegradable materials, natural fibers, and recyclable components that minimize environmental impact while maintaining effective cleaning performance. This shift aligns perfectly with Vision 2030's sustainability goals and responds to consumer preferences for products that are safer for families and the environment. Manufacturers are responding by introducing brooms made from bamboo and natural plant fibers, mops featuring organic cotton or microfiber materials, and packaging made from recycled or biodegradable materials. The Saudi Arabia eco-friendly cleaning solutions market, valued at USD 347.1 million, reflects this broader trend toward green products across the cleaning equipment sector.

• Expansion of Premium Multi-Functional Product Offerings

Manufacturers are increasingly introducing premium, multi-functional cleaning products designed to meet diverse household requirements through single-device solutions. Leading brands have expanded their offerings with advanced cleaning tools featuring powerful performance, adaptable mechanisms for different floor types—tile, marble, wood, and carpet—and automated features that handle maintenance tasks. This shift toward versatile, high-performance equipment reflects growing consumer willingness to invest in quality solutions that deliver superior results across varied cleaning needs. Products featuring ergonomic handles, adjustable extensions, and specialized mop heads suited for different flooring types are particularly popular. Commercial environments including retail facilities and warehouses generate steady demand for durable, high-capacity solutions designed to cover large areas efficiently and withstand frequent use, pushing manufacturers toward innovation in product durability and performance.

Recent News and Developments in Saudi Arabia Broom and Mop Market

• February 2026: Leading Saudi cleaning tech firm launches an AI-driven smart broom with real-time soil detection sensors, delivering forty five percent faster floor coverage and immediate adoption by major malls and airports across the kingdom.
• January 2026: Saudi innovators introduce voice-activated robotic mops integrated with smart home systems, reducing manual cleaning time by thirty two percent while earning strong praise from busy urban families nationwide.
• December 2025: Government-supported program funds development of ergonomic self-cleaning mops using advanced antimicrobial fibers, cutting bacterial buildup by fifty five percent for enhanced hygiene in hospitals and hotels.

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