Saudi Arabia Cosmetics Market: Halal Beauty, Digital Influence & Product Personalization

According to IMARC Group's latest research publication, Saudi Arabia cosmetics market size was valued at USD 3.97 Billion in 2025. The market is projected to reach USD 4.62 Billion by 2034, exhibiting a growth rate (CAGR) of 1.71% during 2026-2034.

How AI is Reshaping the Future of Saudi Arabia Cosmetics Market

• Virtual Try-On Technology: AI-powered augmented reality enables customers to test makeup shades digitally before purchasing, with L'Oréal and Sephora deploying skin tone matching algorithms.
• Personalized Product Recommendations: Machine learning analyzes customer behavior to suggest tailored beauty products, improving conversion rates for platforms like Nice One Beauty and Nysaa KSA.
• Skin Analysis Tools: Computer vision technology scans skin conditions including hydration and pigmentation in real-time, providing precise treatment recommendations tailored to Saudi Arabia's harsh climate.
• Regulatory Compliance Automation: SFDA is implementing AI systems to analyze product images for violations and verify ingredient compliance with halal certification requirements.
• Smart Inventory Management: Predictive analytics forecast demand patterns and optimize stock levels, reducing product stockouts while meeting diverse preferences across Saudi Arabia's multicultural consumer base.

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How Vision 2030 is Revolutionizing Saudi Arabia Cosmetics Industry

Saudi Arabia's Vision 2030 is fundamentally transforming the cosmetics market through women's empowerment initiatives that have increased female workforce participation from 17 percent in 2017 to 36 percent in 2024. This economic shift has created a professional consumer segment with higher disposable incomes and distinct beauty preferences, driving demand for premium skincare and workplace-appropriate cosmetics. The government established the Halal Products Development Company through the Public Investment Fund to position Saudi Arabia as a global halal cosmetics hub, attracting international brands seeking Shariah-compliant certification. In May 2024, the company invested in Believe, a halal cosmetics manufacturer, with plans to relocate headquarters to Saudi Arabia and establish the Kingdom as a global export center. Economic diversification policies under Vision 2030 are supporting local manufacturing, with the government aiming to increase the cosmetics industry's contribution from 20 percent to 35 percent by 2030. The retail landscape expansion includes specialized beauty stores and digital commerce platforms, with over 41,000 registered online businesses as of Q4 2024. Nice One Beauty's successful USD 322 million IPO in January 2025 on the Riyadh stock exchange demonstrates strong investor confidence in digital beauty retail.

Saudi Arabia Cosmetics Market Trends & Drivers:

The cosmetics market is experiencing rapid growth driven by social media penetration and digital connectivity, with internet usage reaching 99 percent in 2024. Beauty influencers and content creators are reshaping product discovery through Instagram, TikTok, and YouTube platforms, where beauty content reaches over 10 million followers. In 2024, Moonglaze, founded by Saudi influencer Yara Alnamlah, became the first Saudi beauty label to debut at Selfridges London, marking a milestone for local brands entering international markets. Virtual try-on technologies and augmented reality platforms are enhancing online shopping experiences, allowing consumers to visualize products before purchase and reducing return rates. The rise of e-commerce platforms, supported by Nysaa KSA's establishment in 2024 by FSN E-Commerce Ventures (Nykaa's parent company), is providing unprecedented product variety and competitive pricing. Digital marketing strategies enable both international and local brands to reach consumers directly through influencer partnerships and social commerce integration, compressing brand-building cycles and enabling rapid market entry for new players willing to invest in authentic community engagement.

Consumer preference for halal-certified cosmetics is accelerating as religious compliance intersects with clean beauty standards and ethical consumption values. Products free from alcohol, pork-derived ingredients, and non-halal animal byproducts are experiencing heightened demand from consumers seeking assurance that cosmetics align with Islamic principles. The Saudi Food and Drug Authority (SFDA) strengthened regulatory frameworks in September 2025 by expanding the prohibited substances list to include 21 new ingredients, aligning Saudi regulations with global safety standards. Since 2020, halal-certified skincare products have increased by 40 percent, reflecting growing market demand for compliant beauty products. In January 2025, L'Oréal launched a new line of halal-certified skincare products specifically formulated for the Middle Eastern market, addressing the growing demand for culturally-compliant beauty solutions. This trend extends beyond religious observance to encompass broader wellness concerns, as halal products often emphasize natural ingredients and ethical sourcing practices that appeal to health-conscious consumers across demographic segments seeking transparency and ingredient safety.

The rapid expansion of online retail channels is revolutionizing the cosmetics distribution landscape in Saudi Arabia, with e-commerce platforms offering unprecedented product variety and shopping convenience. Digital platforms are implementing omnichannel strategies that seamlessly integrate physical stores, websites, mobile applications, and social commerce capabilities. The adoption of click-and-collect services, smart kiosks, and same-day delivery options is blending online convenience with in-store experiential benefits. In November 2024, clean beauty brand Kosas officially launched in Saudi Arabia with skincare-focused makeup products including the Revealer Concealer and BB Burst Tinted Gel Cream Moisturizer, demonstrating international brands' confidence in the Kingdom's digital retail infrastructure. In November 2025, e.l.f. Beauty entered the Gulf Cooperation Council region for the first time through an exclusive retail collaboration with Sephora, expanding access across Saudi Arabia and neighboring markets. Beauty brands are leveraging AI-driven personalization, virtual consultations, and automated customer service in both Arabic and English to enhance the digital shopping experience for tech-savvy consumers.

Saudi Arabia Cosmetics Market Industry Segmentation:

The report has segmented the market into the following categories:

Product Type Insights:

• Skin and Sun Care Products
• Hair Care Products
• Deodorants and Fragrances
• Makeup and Color Cosmetics
• Others

Category Insights:

• Conventional
• Organic

Gender Insights:

• Men
• Women
• Unisex

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Pharmacies
• Online Stores
• Others

Region Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

• Avon Beauty Arabia
• Dar Madi International Co.
• Goldenscent LLC

Recent News and Developments in Saudi Arabia Cosmetics Market

• January 2025: L'Oréal launched a comprehensive line of halal-certified skincare products specifically formulated for the Middle Eastern market, addressing the growing consumer demand for culturally-compliant beauty solutions that align with Islamic principles and local preferences.
• February 2025: Golden Apple cosmetics and fragrance retailer announced plans to commence operations in Saudi Arabia with both physical and digital stores, marking the Kingdom as the sixth nation and third Middle East market for the Yekaterinburg-based company's international expansion.
• April 2025: Ulta Beauty partnered with Alshaya Group to expand its presence in the Middle East, with plans to enter the Saudi Arabian market through strategic retail locations, reflecting growing international brand confidence in the Kingdom's cosmetics sector.
• September 2025: The Saudi Food and Drug Authority (SFDA) expanded its prohibited substances list to include 21 new ingredients such as dibutyltin maleate and 4-nitrosomorpholine, aligning Saudi regulations with global safety standards and requiring immediate compliance reviews from cosmetics manufacturers operating in the Kingdom.
• November 2025: Asteri Beauty, founded by Sara Al-Rashed, expanded its offerings by introducing a new skincare range designed to withstand Saudi Arabia's extreme climate conditions including intense winds, high humidity, and dry heat, embodying the brand's desert-proof philosophy.

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