She’s the First Woman to Found and Lead a Car Company—And Her $650,000 EVs Are Turning Heads

In an industry long dominated by men, Jane Maxwell has shattered a historic glass ceiling. She has become the first woman in automotive history to both found and lead a car company, and her company—Viera Motors—is already making waves across the electric vehicle (EV) market.

Maxwell’s debut is nothing short of revolutionary. Viera Motors' first model, the Viera One, is a stunning $650,000 ultra-luxury electric vehicle that blends elite design, record-breaking performance, and cutting-edge sustainable technology. While the price tag is eye-watering, early reactions prove it’s more than just a collector’s item—it's a powerful symbol of what the future of electric luxury looks like.

A Bold Vision Fueled by Innovation and Inclusion

Jane Maxwell is no newcomer to the world of EVs. With a background in electrical engineering and over a decade of experience at companies like Tesla and Rivian, she’s long been considered one of the quiet forces behind key innovations in EV design and vehicle software systems. But in 2022, she stepped into the spotlight to build her own vision of what a luxury EV should be—combining elegance, power, sustainability, and most importantly, leadership diversity.

“I wanted to design a vehicle that isn’t just driven—it’s experienced,” said Maxwell in a Bloomberg interview. “And I wanted to build a brand that reflects what’s possible when women are leading the conversation.”

Her mission goes beyond vehicles. With a company culture rooted in innovation, equity, and sustainability, Maxwell is pushing the boundaries of what it means to be a female automotive CEO in the 21st century.

Meet the Viera One: A Masterpiece of EV Engineering

The Viera One is a symbol of elite electric engineering. Boasting 1,200 horsepower, the vehicle rockets from 0 to 60 mph in just 2.1 seconds and offers a driving range of over 500 miles per charge—outperforming even some of the most well-known names in the hypercar space, including the Lucid Air Sapphire and Rimac Nevera.

But it’s not just about speed. The vehicle’s interior is lined with ethically sourced vegan leather, customizable wood finishes, ambient AI lighting, and a holographic dashboard interface. It also features a proprietary AI assistant that syncs with your calendar, driving style, and even your mood—making it one of the most intelligent luxury electric vehicles on the market.

Each Viera One is custom-built to order, and buyers can personalize nearly every detail—from the paint finish to monogrammed upholstery. No two vehicles are alike, which aligns perfectly with Maxwell’s vision of creating a bespoke EV experience.

Changing the Game for Women in Automotive and Tech

Maxwell’s rise is a landmark for women in automotive leadership and a catalyst for change in the male-dominated automotive industry. Her story is inspiring a new wave of women entrepreneurs, engineers, and designers who now see a path in the auto and tech sectors.

“There’s always been this narrative that automotive is a man’s world,” said Maxwell. “But innovation knows no gender. I hope this company becomes proof of that.”

Viera Motors also boasts a leadership team that is over 60% female—a rare figure in the EV startup space. Internally, the company invests in STEM mentorship programs aimed at bringing more young women into the fields of automotive technology and sustainable design.

Industry Reactions and What’s Ahead

Since unveiling the Viera One, Viera Motors has received overwhelming interest from celebrities, tech billionaires, and global investors. Despite the $650,000 price point, the first 100 units sold out within weeks of the reveal. Industry experts are calling Viera Motors the “Hermès of the EV market”, thanks to its exclusivity and performance.

Maxwell has hinted at plans for a second model—expected to launch in 2026—with a slightly lower price tag around $350,000. This new model aims to reach a broader but still elite market, focusing on tech-driven luxury rather than mass production.

Final Thoughts

Jane Maxwell’s journey from engineer to EV startup founder is not just impressive—it’s groundbreaking. She’s not only redefining luxury electric vehicle standards but also showing the world what’s possible when women lead with vision and purpose.

As the EV industry continues to evolve, Viera Motors stands as a beacon of bold innovation, elite craftsmanship, and inclusive leadership. And with Maxwell at the wheel, the road ahead looks more exciting than ever.