10 PPC Advertising Questions to Ask Your AdWords Agency

When you are about to hire an agency for your PPC marketing needs, it is rather similar to hiring an in-house employee. You need to vet the candidate, arrange multiple interviews and select the most suited out of various PPC advertising companies.

Oftentimes, this process might look daunting because, hey, you might not be an expert in digital marketing. Worry not, we’ve come up with a list of 10 must-ask questions to determine whether your hired AdWords optimization specialist or digital marketing strategy agency is worth investing in!

Let's look at what makes a great candidate among the plethora of PPC advertising companies vying for your investment money.

• Expertise

• Transparency

• Sharply honed skill set

• Ability to drive results rapidly

• Know-how of current best practices

Now, the top 10 questions to ask PPC advertising companies before finalizing the one that is suited for your goals:

1. Are you an official Google Partner agency?

You will know your campaign is in safe hands if the particular digital marketing strategy agency is an official Google partner. That way, they are sure to be aligned with the current best practices.

2. Will you provide cross-platform services?

PPC is not just about Google Ads, there are a ton of other platforms out there which could help you drive more profit. Make sure your AdWords optimization specialist is proficient in delivering cross-platform services.

3. How transparent is your reporting?

When dealing with PPC advertising companies it gets difficult to differentiate the actual experts from people operating on smooth tall talks. Asking about transparency would ensure they know that you mean business and that you would require 100% cooperation from them.

4. Do you use proprietary tools and software?

A lot of business owners get duped by signing the terms of service provided by a digital marketing strategy agency. We recommend you to ask this question so that if and when you need to change PPC advertising companies you work is released properly.

5. Can you elaborate on your strategies and best practices?

PPC best practices are constantly evolving. You need an expert AdWords optimization specialist who is well in tune with the trends. You don't want to lose out on profits because your chosen digital marketing strategy agency is still using outdated tactics.

6. Which metrics would determine success for my PPC campaign?

It is essential to ask this from PPC advertising companies because performance is key and the metrics are important. It's better to clarify how they are planning to implement strategies to drive maximum growth in profits.

7. Can you provide proof of success for similar projects?

Relevancy is of utmost value. If you sell bakery goods online, it is essential that your digital marketing strategy agency has experience in this field.

8. Would you provide full reporting for PPC campaign results?

Reporting has a direct link with flexibility. Regular reports determine how and where your money is being used. So, an agency should be answerable to you in the long run. They should provide ample reports to make you understand your digital progress.

9. Would you provide a dedicated project manager?

Often, PPC advertising companies handle multiple projects from multiple clients. Before embarking on your digital marketing journey, make sure your agency is able to provide you with a dedicated manager for your day-today needs.

10. How would you explain your management fee structure?

Avoid any unnecessary bills by clarifying with your agency, how their fee structure works. Fleshing out these details will ensure that you don't get any unexpected surprises, after signing a contract with them.

Conclusion

Well, this is the age of digitalization, and PPC advertising companies are mushrooming all over the place. If you want to select the best one suited to your business goals, asking the right questions is absolutely important. With this list, you can make sure you’re going for the right one by asking all the right questions. Your preferred agency should be able to answer all these questions honestly before you book them for marketing services.