AI’s Effects on the Real Estate Industry

AI is all around today and it shows up in just about every industry. Almost all businesses use data, and AI helps them manage large quantities of it. The real estate industry is in the early stages of adoption, and it is expected to continue to make an impact. There is a tremendous amount of data within the real estate industry, and using AI will benefit this industry a great deal.

AI can organize vast amounts of information and data to help real estate companies see patterns in the data that can help them make decisions. Take a look at the ways that AI algorithms are changing the real estate industry.

AI Improves Searches Online

First, AI can improve home searches online. This is the most important aspect of real estate because nearly everyone starts with an online search. It will help clients narrow search criteria and find the best possible house to suit their own needs.

The AI algorithms will understand phrases such as “houses with a backyard” and other features, and they can narrow searches. Clients will see more of what is relevant to their searches.

AI Offers Online Assistance

When clients are online after hours, they may have questions. This is a crucial aspect of lead generation. If you don’t have this option, they may exit and move to another site. You can use an AI chatbot, and it can ask questions to draw information from users. They can find out the price range they want, location, and more, and you can organize it into a file. They improve customer engagement.

AI Improves Lead Generation

It can be challenging to generate leads for your properties, as most of the time, you have only how many hits you received on your website, through advertising, or on landing pages. It takes a lot of time to go through each of these leads.

However, if you use machine learning real estate algorithms, you will be able to find the customers most likely to take action based on past records. You won’t have to manually manage your leads.

In Pittsboro, North Carolina, real estate investor and coach, Kathie Russell, is a multi-faceted individual who enjoys working with people who are interested in investing in the field of real estate. She is active in Chatham County's real estate market and has multiple rental properties and Airbnb units. She also helps individuals who are looking to enter the industry by consulting. Aside from being a skilled house flipper, she enjoys exploring her artistic side by creating unique room designs and fabrics.

Besides being a talented band manager, Kathie Russell also manages one of her groups, Sarah Shook & the Disarmers. The group was formed in 2012. The lead singer of this band is Sarah Shook, who is from North Carolina and is known for her unique blend of country and blues music. In 2013, she self-released an EP entitled Sarah Shook and the Devil.

The group's first full-length album, Sidelong, was released in 2015. Its third album, Nightroamer, is a country and folk-rock record that features the band's distinct sounds.

Prior to becoming a real estate investor, Kathie studied political science at the University of South Florida. After graduating from law school in 1994, she worked at the McNair Law Firm. She credits Governor Terry Sanford with helping her graduate with a degree in history from North Carolina.

During her time in law school, Kathie Russell was able to participate in various mock trials and negotiation teams. In 1998, she opened her own firm, which focuses on commercial, real estate, and corporate litigation.