Animated Explainer Video: Creating Engagement to Clients

Many firms find it challenging to communicate what they do in a way that potential customers can understand.

If you are different from your competition, have a clear edge, or provide a unique service/product, you must show this to your users, who frequently do not have the time or interest to research why they should accept your offer.

Internet readers pay great attention to information-carrying graphics, according to eye-tracking research. When the visuals are appropriate, users spend more time looking at them than reading the text on the page.

This is where the use of animated video comes into play. Animated explainer movies enhance retention rates and communicate their value proposition by combining the visual and auditory senses.

By definition, animation is an extremely creative form of content. Although animation is becoming increasingly popular, just a few companies are actively using it in marketing and advertising.

What is an Animated explainer video?

A short animated video used by businesses to present their brands' stories memorably is known as an explainer video. An explainer video can aid in the generation of leads, the reduction of bounce rates, the promotion of brand awareness, and the rise of conversions for your business.

In less than 2 minutes, they convey your business or product and because video allows individuals to learn more in less time than reading, you have a good chance of capturing the user's attention in the first 10 seconds.

Furthermore, animated explainer videos combine visual and audio information to dramatically improve perception.

Here, are a few more reasons why businesses should use animated explainer videos:

• They are ideal for industries where other types of video or advertising strategies make it tough to convey and sell a product.
• Lively animated characters and eye-catching cartoons elicit powerful emotions and create a unique environment that engages and catches the attention of an audience.
• Scripts aren't the only thing that may be used in an animated explainer video which makes it possible to create creative storylines.

Animated explainer video in marketing

Let’s see how animated explainer video is a value add for a businesses marketing approach:

Visitor engagement

No firm can achieve its goals unless it can grab the attention of its customers. To achieve your goals, stand out from the competition, and be in business for a long time, you must capture your users' attention. In comes animated explainer videos.

Animated explainer videos can be a very effective way to boost user engagement. By including this type of content on your website or landing pages you can make a human connection with your users. As a consequence, you'll see an increase in click-through rates, more engagement and conversions, increased visibility, and enhanced campaign efficiency.

Increase brand awareness

You need only a few seconds to create strong brand awareness because a brief but powerful logo animation may elicit an emotional response and leave a lasting impression,

Short animated videos have the potential to go viral and reach a large audience. As a result, using an animated brand identification in the video is helpful in terms of brand awareness and recall.

An animated explainer video can boost a company's visibility to new heights. Whether you're a new brand or an established one with a new product or service to launch. Telling people about your product/service in a captivating way is always a good move if you keep true to your brand identity.

Generate leads and conversions

Without having to make any significant adjustments, animation is a terrific approach to reach out to new audiences. Animation that catches the eye is more likely to elicit a positive response from a larger audience than anything else.

People who have never exhibited an interest in your films will suddenly sit with their full focus on what you have to say once you start introducing animation. The more engaging your animation and the message it sends, the more probable it is that you will attract some potential leads who will become clients soon.

Here are a few things to keep in mind to generate more leads with animated explainer videos:

• Understand your target audience and the types of videos they enjoy watching.
• Explainer videos should include a call to action.
• Animated Explainer Videos Should Be Embedded In Emails To Increase Click-Through Rates.
• Get Explainer Videos for Landing Pages.

Present your product and services

An animated video is also a great way to explain how your product or service works while simultaneously making people laugh.

Not only do they aid in bringing potential consumers into the sales funnel but they can be used to describe how the product works in the most simple terms possible. Furthermore, they can also be used as campaign material to introduce the product to the market.

Thus, an animated film can provide clients with a double-value by offering an effective and appropriate solution to their problem while also entertaining them, which is especially crucial in times of economic uncertainty.

Animated explainer video examples

In this section, we will look at some of the best-animated explainer videos for you to learn from.

1. Microsoft

Video URL - (https://youtu.be/Qw54iT1BI_8)

This animated explainer video by Microsoft is concise that is highly effective at educating the viewer on Microsoft’s enterprise cloud solution.

2. Mint.com

Video URL - (https://youtu.be/rK6WLHNYjwM)

This one-minute and thirty-one seconds explainer video from Mint.com clocks provide a lot of info in a short time. The video includes a CTA at the end, it is brisk, efficient, and user-friendly.

3. PayPal

Video URL - (https://youtu.be/eYanU3KKB8A)

This explainer video mixes animations with live-action fluidly with the addition of a humorous country tune to enhance PayPal’s core message.

4. Tech Insider

Video URL - (https://youtu.be/UwVNkfCov1k)

This explainer video uses animations that are fun and convey interesting info. It is an all-around presentation that is interesting above all else.

5. Crazy Egg

Video URL - (https://youtu.be/9cL2DzEdyMQ)

This animated explainer video is for those who are not aware of what exactly is Crazy Egg.

It summarises the unique heat map tools and shows the product in action.