Blogging Is Not Dead, But Organic Traffic Might Be

There’s something nobody really wants to say out loud in the blogging world right now, but I will.

Blogging is not dead—but organic traffic might be.

I’ve been writing online long enough to feel the shifts. Sometimes they’re subtle, sometimes they’re loud and ugly. What we’re dealing with now feels like the latter. And it all centers around one big, hard-to-ignore truth:

Google has changed—and not in a way that helps creators like me or you.

A New Era of Search (That Doesn’t Include Us)

Let’s talk about the elephant in the room: Google's new AI overview feature.

If you’ve searched for anything lately—like importance of financial education or top 10 youngest billionaires in the world—you’ve probably noticed something.

The answer is just… there. Right at the top. No link to click, no article to open, no reason to scroll down.

Google’s AI is answering questions directly on the search page, cutting out the very people who built the foundation of the internet—bloggers, writers, researchers, indie creators.

And if your blog thrives on informational content, this hits especially hard. I used to get a steady stream of readers from Google searches. I’d spend hours crafting listicles, guides, or thought pieces—content that added real value. Now, those same posts barely get seen.

It’s like shouting into a void.

The Creator’s Dilemma

Let’s be real. Google isn’t a search engine anymore. It’s a destination. And like every other tech giant in 2025, it’s optimizing for retention. They don’t want users to leave their ecosystem, not even to visit the very blogs they used to rely on.

It’s hard not to take that personally.

Because when I write, I’m not just trying to answer a question—I’m trying to start a conversation, share a perspective, connect.

Now? That connection is being stripped away by an algorithm trying to out-AI the competition.

I think Google’s afraid of tools like ChatGPT. But in the race to stay ahead, they’ve forgotten the human part of the internet. And the people losing out the most are small publishers, hobby bloggers, and indie content creators—the ones who don’t have the budgets, teams, or platforms to fight back.

So What Do We Do Now?

I won’t lie. It’s easy to panic.

But ranting alone won’t solve it.

We need to pivot, adapt, and rethink the way we approach content.

Here’s what I’m exploring now:

• Email newsletters: If Google won’t send people to my blog, I’ll bring the blog to their inbox.
• Own your audience: Build a space—whether it’s a Substack, a Telegram group, or a Discord—where readers follow you, not just your SEO.
• Write what AI can’t replicate: Real stories. Personal takes. Emotion. The kind of writing that requires a soul, not just data.
• Go beyond words: Podcasts, videos, voice notes—formats that don’t live or die by Google’s next update. I think creating videos on platforms such as youtube and tiktok will help us bloggers continue generating traffic to our sites. What we need to do is create a video for every blog post that we have, it doesn’t have to be a full video that will make someone don’t see the reason for heading to your blog, it can just be a teaser, tell people why they need to read your article. It is time for every blogger to create a brand around themselves, let people come to your site because they know you. In this way, it will be easy to have a community that consumes your content directly and not organically.

I’m not giving up. And if you’re reading this, I’m guessing you aren’t either.

Blogging is evolving. Maybe it always has been.

But what doesn’t change is this: people still want real stories from real people. That’s where we win. That’s how we keep going.

If you’re feeling stuck, frustrated, or invisible—I see you.

And I’m right there with you.

Let’s keep creating. Let’s stay human. Let’s not let the algorithms win.