5 Steps to Become a Successful Financial Coach
Help others with their finances

The job of financial coach is becoming ever more vital as people realize the importance of taking hold of their personal finances.
In fact, a whopping four out of five Americans have no clue how to manage their money.
Becoming a successful financial coach requires you to do at least five things: you must have a track record, offer compelling services, market yourself, master the art of positive thinking and know your worth.
Have a track record
The best way to become a financial coach is to have a good track record of success in your own life, and to be able to explain why you succeeded.
You can do this by:
- Explaining how you were able to pay off all your student loans in less than 2 years.
- Describing how you’ve managed to save 50% of your income for the past 5 years.
- Recounting how you were able to retire early at age 35, and now use that extra time on things like volunteering in the community or spending more time with family.
If someone asks if they should hire YOU as their financial coach, they want proof that YOU know what it means when people say “financial freedom."
And showing them evidence helps them see that YOU have experienced this kind of freedom firsthand!
Offer compelling services
Your services should be compelling. This is a key step in attracting clients and building a successful practice. While many coaches offer similar services, you'll want to find ways to set yourself apart from the competition.
For example, if you're an expert at helping people deal with their debt problems, you might focus on providing free financial counseling for low-income families or donate a portion of your profits to charity.
In addition, it's important that your value proposition is clear.
You need to make it obvious what kind of client will benefit most from working with you by explaining how you can help solve their specific problems in practical terms (e.g., “I can help reduce debt faster than anyone else because I've developed an effective proven method for tackling stubborn debt”).
Finally, consider setting pricing standards before launching your business so that clients have confidence about what they'll pay for the services when they come knocking at your door.
Market yourself
Successful marketing is a two-way street. It requires you to know your audience and what they want, but also requires you to figure out what it is you are selling, how to sell it, and how to market it.
In order for your services as a financial coach or advisor to be successful, you need to establish yourself as an expert in the field of personal finance.
How do you do this?
The first step is determining who your target audience is. Once that's determined and clarified by asking yourself questions like: What market am I targeting? Is this just people who want basic advice about their money situation?
Or does my business focus on helping people manage complex situations such as debt issues or retirement planning? Once these questions have been answered (and written down), then comes time for marketing strategies.
Nowadays there are plenty of options available when promoting oneself online through social media channels such as Twitter or Facebook. However nothing beats old school word-of-mouth promotion where one person tells another person about how great something was--or even worse--how bad something was.
If someone has had an experience with us at our company then chances are high that they'll tell others about it too.
Master the art of positive thinking
Master the art of positive thinking.
Positive thinking is vital to being an effective financial coach, because you must be able to motivate and inspire your clients.
First, you need to be able to help them see a positive future for themselves, one where they're no longer struggling financially but are instead seeing their dreams come true.
Second, when faced with negative situations or circumstances that may seem insurmountable (e.g., dealing with debt), you must be able to help your clients find ways of seeing the positive in those situations so that they can begin working toward a resolution.
Know your worth and price accordingly
Once you know your true worth, it is time to price accordingly. Your pricing must be competitive with the market and fair to your clients.
You also need to take into account any costs associated with running your business such as advertising, insurance, office space and other overhead expenses
If you're working on commissions or charging an hourly fee for coaching services then it can be difficult to predict future earnings which can lead to feelings of uncertainty or anxiety about whether or not we'll earn enough money each month/year/whatever period in which we're looking at making this change happen?
Conclusion
The career of a financial coach requires more than just a passion for helping people make wise decisions about their money.
You must also be an excellent communicator, skilled at asking the right questions to get to the root of clients' concerns and challenges.
Lastly, you need to be able to clearly communicate your ideas in order they understand what they need do in order achieve their goals. Financial coaching can be rewarding work that helps others live better lives.
About the Creator
Jason W
Jason W is a long-time writer and personal finance contributor at frugalforless.com.




Comments
There are no comments for this story
Be the first to respond and start the conversation.