Australia Jewellery Market 2026: Shines With Rising Demand for Ethical, Customized & Premium Pieces

Australia Jewellery Market Overview

The Australia jewellery market size is undergoing steady expansion as consumer tastes evolve toward personalized designs, premium pieces and ethically sourced materials. According to the latest IMARC Group research, the market was valued at approximately USD 3.3 billion in 2025 and is projected to grow to USD 4.7 billion by 2034, representing a compound annual growth rate (CAGR) of 4.03% between 2026 and 2034.

Jewellery — encompassing products such as necklaces, rings, earrings, bracelets and other ornamental accessories crafted from gold, platinum, diamonds and other materials — serves both aesthetic and symbolic roles for consumers. This market is driven by cultural celebrations, fashion trends and increasing digital access, which together reshape how Australians discover and purchase jewellery.

Why the Market Is Growing So Rapidly

1. Rising Disposable Incomes and Premium Consumption

A primary driver for the jewellery market’s expansion is the rise in disposable income, particularly amongst younger generations such as Millennials and Gen Z. With higher earning power, these cohorts are more willing to invest in quality, designer jewellery, viewing it not just as an accessory but as a lifestyle purchase. This shift toward aspirational spending on high-end and unique pieces has helped fuel sustained market growth.

2. Customization and Personalization Trends

Personalization has become a defining trend in Australian jewellery consumption. Modern shoppers increasingly seek pieces that reflect their individual identity, whether through bespoke designs, engraved messages, or gemstone choices. Jewellery brands that offer customization — especially those leveraging digital tools for virtual design previews — are attracting a loyal and engaged customer base, enhancing both sales and brand connection.

3. Expansion of E-Commerce and Digital Retail

The proliferation of e-commerce has transformed the jewellery shopping experience in Australia. Online platforms provide consumers with a wider range of products, convenient browsing experiences, and flexible delivery options. Digital retail also enables brands to reach customers beyond traditional storefronts, particularly appealing to tech-savvy consumers who value seamless online journeys from discovery to purchase.

4. Cultural and Life Event Significance

Jewellery remains strongly associated with key life events such as engagements, weddings, anniversaries, and milestone celebrations. These occasions often prompt meaningful purchases that combine emotional relevance with investment value. As Australians continue to mark special moments with jewellery, the market benefits from consistent demand rooted in tradition and sentiment.

5. Ethical Sourcing and Sustainable Practices

Consumers are increasingly conscious of the social and environmental impact of their purchases, and this is particularly true in the jewellery sector. Demand for conflict-free diamonds, recycled metals and transparent gemstone sourcing is rising. Brands that integrate ethical practices into their supply chains and communicate this clearly are gaining competitive advantage and deeper customer loyalty.

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What the Opportunities Are

1. High-End and Luxury Segment Expansion

Investing in premium and luxury jewellery offerings can help brands capture higher margins and appeal to affluent consumers seeking status and exclusivity.

2. Digital Customization Tools

Platforms that allow virtual try-ons, design configurators or AI-driven recommendations can enhance engagement and drive conversion among online shoppers.

3. Ethical Supply Chain Differentiation

Focusing on responsibly sourced materials and sustainable production can attract value-driven buyers and strengthen brand trust in a crowded market.

4. Strategic Influencer & Celebrity Partnerships

Collaborations with influencers and high-profile public figures can elevate brand awareness and resonate with younger, trend-focused consumers.

5. Omnichannel Retail Strategies

Blending digital and physical experiences — such as in-store consultations coupled with online browsing — can provide customers with flexible, personalized buying paths.

6. Targeting Milestone Purchases & Gifting

Developing campaigns centered on celebrations like engagements, Valentine’s Day, and anniversaries can drive periodic boosts and emotional resonance.

7. Geographic Expansion Beyond Major Cities

Brands can explore strong growth potential in regional and suburban markets, where rising incomes and lifestyle aspirations are increasing jewellery demand.

Recent News & Developments

March 2025: Government Initiatives on Consumer Protection

In March 2025, Australian regulatory authorities updated consumer protection guidelines within the luxury goods sector to enhance transparency in product labeling and material sourcing. The move aims to build confidence among buyers, particularly those seeking ethically sourced jewellery, and is expected to push brands toward greater accountability and innovation in production standards.

June 2025: New Brand Expansion

In June 2025, Lovisa founder Brett Blundy announced the launch of premium jewellery brand “Jewells”, planning to open multiple new stores in the UK and Australia. This strategic expansion into upscale segments highlights a broader trend of domestic brands pushing into international markets, while strengthening offerings in the home market’s premium category.

September 2025: E-Commerce & Sales Milestones

By September 2025, industry data showed double-digit year-over-year growth in online jewellery sales, as consumers increasingly opt for digital channels over traditional retail. This shift underscores the importance of robust online experiences and digital marketing strategies for competing jewellery brands.

Why Should You Know About Australia Jewellery Market?

The Australia jewellery market offers a compelling landscape marked by steady growth, evolving consumer expectations, and diverse opportunities for brands and investors. With projected expansion from USD 3.3 billion in 2025 to USD 4.7 billion by 2034, the sector is poised for sustained demand — particularly among younger, affluent, and ethically conscious buyers.

For investors, the market’s growth highlights potential in luxury and customized segments. For retailers and designers, aligning with digital innovation and sustainability trends can unlock deeper engagement and differentiation. For policymakers, supporting transparent practices and consumer protections can enhance trust and long-term market resilience. As jewellery continues to reflect personal milestones, fashion preferences and cultural values, its role in Australia’s lifestyle economy is increasingly significant.