Writers logo

Breaking Cover Design Rules

Unconventional Strategies for Standing Out

By Lawson BrooksPublished about a year ago 2 min read

Book cover design often follows certain "rules", like using genre appropriate images, sticking to classic fonts, and keeping things professional. But sometimes, breaking those rules can help your book stand out in a crowded market. Here are some unconventional design strategies that might just make your cover unforgettable.

1. Ditch the Genre Stereotypes

Most genres have specific visual trends, but following them too closely can make your cover look generic.

Break the rule: If you’re writing fantasy, skip the dragons and castles. Instead, try an abstract design or a symbolic image that reflects your book’s themes.

Why it works: Breaking genre expectations can spark curiosity and make readers take a second look, wondering what’s inside.

2. Use Bold, Unconventional Colors

Most covers use safe, familiar color palettes, but bold and unexpected colors can help your book stand out.

Break the rule: Experiment with bright, bold colors, or mix contrasting shades like neon pink and deep green for a striking effect.

Why it works: Bold colors grab attention and make your cover pop, especially in digital thumbnails where first impressions count.

3. Embrace Minimalism—But Go Big

Minimalist covers are clean and modern, but they don’t have to be boring.

Break the rule: Use large, bold images or oversized titles to create impact while keeping the design simple and focused.

Why it works: A big, bold visual or word grabs attention and conveys your book’s message instantly.

4. Play with Typography

Fonts usually stay safe, but creative typography can make your cover feel unique.

Break the rule: Experiment with custom fonts, stretch or distort letters, or create playful text effects to reflect your book’s tone.

Why it works: Bold, creative typography can give your cover an artistic feel and make it stand out from the crowd.

5. Use Abstract or Symbolic Imagery

Rather than showing literal scenes, use abstract or symbolic imagery to represent your book’s themes.

Break the rule: Instead of a character or scene, focus on an object, shape, or color that embodies your story’s core idea.

Why it works: Abstract designs spark curiosity, making readers wonder what the cover means and encouraging them to open the book.

6. Focus on the Title, Not the Image

Most covers rely heavily on images, but a title-centric design can be just as effective.

Break the rule: Make the title the main focus—use a unique font or large text and keep the rest minimal or even image-free.

Why it works: A strong, creative title can make your book memorable and instantly recognizable.

7. Break the Border

Many covers are framed within a rectangle, but letting the design spill beyond the edges can feel fresh and dynamic.

Break the rule: Let elements of your design bleed beyond the usual borders, giving your cover a sense of movement and energy.

Why it works: It creates a more modern, engaging design that draws the eye in.

Final Thoughts

Breaking the traditional rules of cover design can be a great way to make your book stand out. Bold colors, unconventional imagery, and creative typography can all help catch readers' attention. Don’t be afraid to step outside the box and take some risks with your design—you might just end up with a cover that’s as unforgettable as your story.

If you’re feeling unsure about your design choices or need professional help, you can always reach out to experts like Hambone Publishers. They can help you craft a cover that’s both unique and eye-catching, tailored to your book’s theme and audience.

GuidesPublishingWriter's Block

About the Creator

Lawson Brooks

Author

Reader insights

Be the first to share your insights about this piece.

How does it work?

Add your insights

Comments

There are no comments for this story

Be the first to respond and start the conversation.

Sign in to comment

    Find us on social media

    Miscellaneous links

    • Explore
    • Contact
    • Privacy Policy
    • Terms of Use
    • Support

    © 2026 Creatd, Inc. All Rights Reserved.