Analysis: Meghan Markle's As Ever lifestyle brand, the Napa Valley Rosé Wine and the new Netflix deal

That word "Heritage" will ring alarm bells in some quarters who often accused the Duchess of Sussex Meghan Markle of using the Royal family. That word was used by the Duchess of Sussex Meghan in her recent Aspire podcast interview with the Skims co-founder Emma Grede.

Something which has the potential to be a "Heritage" brand, were her precise words. So I ask my former AI buddy, Google Gemini, as I keep finding its usefulness even though it is a fraud and I have gotten rid of it.

I knew that. Lets unpack the different points.

Nostalgia and Trust:
The association with the past can evoke a sense of nostalgia and familiarity, fostering a sense of trust and loyalty among consumers.

Nostalgia is a sentimental longing for the past, often characterized by a wistful affection for a period or place with happy personal associations. That is the definition of nostalgia. There is history to guide use with this aspect, the Duchess of Sussex Meghan's passion, theTig.

The Duchess of Sussex Meghan Markle's style did not just happened overnight. It was already self evident in her career with the popular TV series, Suits. Is her Shopmy shop presence to gather affiliate knowledge for a possible extension of As Ever into the fashion business?

Timelessness and Craftsmanship:
They often represent a sense of enduring quality and craftsmanship, suggesting that their products or services are built to last and stand the test of time.

Yes, still some way to go here but you can certainly sense when the Duchess of Sussex Meghan is involved with a product. There is a lot of effort put into the presentation to capture her taste.

The style of the products on display in the Asever.com website is a perfect example. Most of it modelled by herself in her house in Montecito.

Competitive Advantage:
Heritage brands can be difficult to imitate because their history and legacy are unique to them, providing a competitive advantage.

Capture my essence, in the Duchess of Sussex Meghan's own words. It does help when you are identified with certain viral trends in the modern age.

Narrative and Storytelling:
Heritage brands excel at telling their story, often using their history and traditions to create a compelling narrative that resonates with consumers.

That narrative is being told in various ways in the modern age with @Meghan and @aseverofficial Instagram.

However there is still some work to be done with her content partnership with Netflix regarding the series With Love, Meghan. It has been announced today that the content partnership with Netflix will continue being it with different terms. Despite the negativity of her critics in the British media with headlines like "Let them eat fruit".

Could it be that these are seen through the lens of the modern age phenomenon called social media?

Where the storytelling can be amplified by others mimicking your essence. The official YouTube Netflix trailer of With Love, Meghan has had more than 122,000 comments. Without doubt, Netflix has gained a lot of exposure with the partnership.

Brand Value and Consumer Trust:
By leveraging their heritage, these brands can enhance their overall value and build strong relationships with their customers.

There is no doubt that there is an appeal which is evident by the volume of organic website traffic going through asever.com. This website traffic analysis seems to indicate that there may already have been more than 1.5 million visits to the asever.com website in the month of July 2025 alone. There are also at least 1 million who subscribed to the As Ever newsletter around the time it launched several months ago.

Deep Roots and Legacy:
Heritage brands are not just old; they are companies that have a rich history and a strong connection to their past.

And we have arrived where I started this above. That word "Heritage". They are not just old, it says, rich history and strong connection with the past. How about another word, "Ambition". Defined as a strong desire to do or achieve something. This will certainly not stop critics from accusing the Duchess of Sussex Meghan of using the Royal family for her ambition. Maybe that ambition is shared in Montecito.

"I am incredibly proud of my wife".

Not you, Google Gemini. I am quoting someone in Montecito. By the way, I have been hanging around with Microsoft CoPilot, another AI bot like you. I am not interested, you are both a fraud. Delete, uninstall or whatever you call it.