Michael Sakraida

6 Key LinkedIn Tips For Selling Your Services

"Crossing the Chasm" - Many professionals and business owners have told me that they hardly go on LinkedIn because they aren't looking for a job. This is understandable because most of us cannot look at new technology and instinctively know how to use or capitalize it - we are on the other side of "the chasm". In 1991, Geoffrey Moore wrote the Crossing the Chasm marketing book, about selling high tech products to mainstream people. Most people can't just look at a spreadsheet, for example, and immediately know how to use it to grow their businesses.