Warren Ferster
Bio
Warren Ferster of Manchester is the Executive Director of Interactive Technology Corporation (ITC). The company develops software and provides marketing and branding services.
Stories (3)
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The Role of Strategic Communication in Business Success: Aligning Vision, Culture, and Execution
Strategic communication is one of the most powerful yet often overlooked drivers of business success. While companies invest heavily in strategy development, technology, and talent acquisition, the ability to clearly communicate vision, priorities, and expectations ultimately determines whether those investments translate into meaningful results. When communication is intentional and aligned with business goals, it connects leadership vision to daily execution, strengthens organizational culture, and improves overall performance.
By Warren Fersterabout 12 hours ago in 01
Building High-Trust Teams: Why Trust Is the Strongest Competitive Advantage in Business
In a business landscape defined by rapid change, complex challenges, and global competition, trust has become one of the most valuable assets an organization can possess. High trust teams consistently outperform low trust teams because they communicate better, collaborate more effectively, and adapt quickly to new demands. Trust fuels innovation, reduces friction, and creates a culture where people feel empowered to do their best work. For businesses seeking a sustainable competitive advantage, building a foundation of trust within teams is not optional, it is essential.
By Warren Ferster2 months ago in 01
How AI Is Affecting the Entrepreneurship Sector
There is no doubt that artificial intelligence is improving every sector of work, from the fashion industry to finance. Even the entrepreneurship sector isn't left untouched by the impact of artificial intelligence. AI in entrepreneurship has transformed the field in both supporting and challenging ways. For the good, it made it so easy to come up with concepts for projects, thus raising the productivity and activities of the field. At the same time, it has posed the threat of data breaches and the security of the information. Let us explore the influence of AI in entrepreneurship, i.e., creating new businesses and how it has changed the ecosystem.
By Warren Fersterabout a year ago in BookClub
