William Powell
Bio
William Powell is a writer and educator with a passion for marketing. He enjoys learning about the latest business trends and analyzing how global events impact domestic and international economies.
Stories (48)
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Dual or Dueling Expertise?
The practice of law is tough. Law school, licensure, building expertise in a field…these things take devotion, lots of studying, and, most of all, time. In days gone by, an attorney could take care of all his client’s legal needs whether they related to criminal, family, real estate, business, or some other field of practice. In fact, most lawyers (or, advocates, as they were originally called) practiced law as a second profession.
By William Powell3 years ago in Journal
Emerging Trends and Technologies in Access Control
If you operate an organization with physical locations, physical security is likely a major focus in keeping your assets and property safe. But as it is with most other aspects of your enterprise, physical security is subject to change. New technologies, trends, and laws are emerging all the time, all of which can impact the efficacy of your current security systems. You want to make sure that you’re up-tof-date on all of these developments to ensure that you’re providing your enterprise with the most effective security coverage.
By William Powell3 years ago in Journal
5 Tips for Improving eCommerce Product Photography
Along with a solid product description, your eCommerce product photography is what sells your product. Poor pictures could be severely hurting your sales. They say people eat with their eyes first, and the same is true about online shopping.
By William Powell3 years ago in Photography
7 Ways To Give Back as a Business
Pair With the Perfect Partner Do some research and locate an organization that shares similar values that are important to your business. Reach out to the organization and establish a relationship either by donating your product or a portion of your profits to their cause. Generous Coffee’s for profit, for purpose model does exactly this - all of their profits are donated to humanitarian organizations that are dedicated to improving the living conditions of communities in need around the world. If you want to be more active in your local area, identify an event that your business could volunteer to be a part of. Consider sponsoring a 5K running event and having employees take part, or think about your local library’s summer reading programs and donating free vouchers to participants who complete the reading goal.
By William Powell3 years ago in Journal
The Convenience of Digital Payments
Tap-to-pay is more than just a consumer convenience. As each year moves us closer to a cashless society, digital transactions have reshaped how we think about banking, security, and commerce. Digital payments are the future of business, and companies looking to get ahead need to understand the full scope of their options.
By William Powell3 years ago in Journal
The Benefits of Organizational Coaching
Whether you currently manage employees or would like to, we can all agree that support and feedback integrally contribute to the evolution of employee performance. Coaching is an integral part of improving employee effectiveness and guiding the evolution of future leaders within an organization. Here’s a deeper look into how coaching programs can benefit employees and their workplaces.
By William Powell3 years ago in Journal
The Beginner’s Guide to Starting a Coin Collection
Coin collecting has been around for centuries. Millions of people from all different countries and walks of life enjoy this exciting hobby. There are plenty of reasons why someone may want to get into numismatics. Whether it is for financial gains, entertainment, excitement, or just personal pleasure, the tips below will help you get started on your collection!
By William Powell3 years ago in Lifehack
How to Stand Out at Trade Shows
To you, your business is your world. The problem? The world doesn’t know much about your business. Yet. Fortunately, that’s where trade shows come in. Research shows that a trade show booth is a smart investment for a couple of reasons. First, trade shows offer the type of human touch that is missing from digital marketing media. And second, trade shows are relatively cost effective: the cost associated with meeting a potential customer at your trade show booth is just over $140 per meeting. This is far less than the $250-plus cost associated with meeting someone new at his or her office.
By William Powell4 years ago in Journal
How to Hire Staff for a Small Business
It can be overwhelming to contemplate how to go about finding the people to help you run a business that’s so near and dear to your heart. Every small business is different, but there are some general principles that are important to keep in mind. Here’s our guide on how to hire staff for a small business.
By William Powell4 years ago in Journal
