Common mistakes to avoid as a freelance writer

As a freelance writer, there are many opportunities to grow your business and increase your income. However, it's important to be aware of common mistakes that can hold you back and prevent you from achieving your goals. In this article, lets explore some of the most common mistakes to avoid as a freelance writer, along with examples and tips for how to overcome them.

Not Setting Clear Expectations with Clients

One of the biggest mistakes that freelance writers make is not setting clear expectations with their clients. This can lead to misunderstandings, missed deadlines, and a poor experience for both the writer and the client. To avoid this, make sure to clearly define the scope of the project, deadlines, and any other important details before starting work.

Tip: Create a project brief or questionnaire that you can send to clients before starting work. This will help you gather all the necessary information and set clear expectations.

Undercharging for Your Services

Another common mistake that freelance writers make is undercharging for their services. This can lead to a low income and burnout as you struggle to keep up with the demand for your services. To avoid this, make sure to price your services based on your experience, skills, and the value you provide to clients.

Example: "When I first started freelancing as a writer, I charged very low rates to attract clients. However, I soon realized that I was undervaluing my skills and expertise, and it was taking a toll on my income and my motivation. Now, I price my services based on the value I provide to clients and the market rates for my skills and experience."

Tip: Research the market rates for your skills and experience and price your services accordingly. Don't be afraid to charge what you're worth.

Failing to Market Yourself

Many freelance writers make the mistake of relying solely on job boards or referrals to find work. However, this can limit your opportunities and prevent you from reaching a wider audience. To avoid this, make sure to actively market yourself and your services.

Tip: Create a strong online presence through a website and social media profiles. Actively reach out to potential clients through email and networking events.

Not Building Strong Relationships with Clients

Building strong relationships with clients is essential for long-term success as a freelance writer. However, many writers make the mistake of treating each project as a one-off opportunity, rather than a chance to build a long-term relationship with the client.

Example: "I had a client who was very happy with my work, but I didn't follow up with them after the project was completed. As a result, I missed out on the opportunity to work with them on future projects. Now, I make sure to keep in touch with clients and ask for feedback and referrals."

Tip: Keep in touch with clients after the project is completed. Ask for feedback and referrals, and look for opportunities to work together again in the future.

Not Having a Clear Niche or Specialization

While it may seem counterintuitive, having a clear niche or specialization can actually help you attract more clients as a freelance writer. Clients are often looking for writers with expertise in specific areas, and having a clear focus can help you stand out from the competition.

Tip: Identify your strengths and interests as a writer and develop a niche or specialization that sets you apart. This could be anything from personal finance to travel writing to technical writing.

Overpromising and Underdelivering

In an effort to win clients or impress them, some writers may overpromise what they can deliver, leading to disappointment and dissatisfaction from the client.

Tip: Be honest with clients about what you can realistically deliver and set realistic timelines for your work. If you do encounter unforeseen challenges or setbacks, communicate with the client as soon as possible and work together to find a solution.

Neglecting Self-Care

Freelance writing can be a demanding and stressful job, and it's important to prioritize self-care to prevent burnout and maintain productivity.

Tip: Prioritize self-care by setting boundaries around work hours, taking breaks throughout the day, exercising regularly, and taking time off when needed. Remember that taking care of yourself is crucial for maintaining your productivity and creativity as a writer.