Latest Stories
Most recently published stories in Journal.
Finding Your Brand's Voice on Social Media
A brand’s voice is very important in showing who you are as a company and what values you hold. Social media is a great way to bring in new customers and spread brand awareness, so the way a company runs their social media is very telling and important to whether it will be successful or not. Here are some Dos and Don’ts to think about when finding your brand’s voice.
By Chloe Walton8 years ago in Journal
How to Build a Strong Online Presence
It is now more important than ever to, as a company, have an online presence. Not being online can have detrimental effects for your company as a lot more people are turning to the internet to purchase goods and services, look into what businesses to use and for entertainment purposes. Having a strong online presence could benefit your business in so many ways and ensure the success of your company. In this article, we look at how you can increase your online presence to help get your brand recognised and improve your ROI.
By Chloe Walton8 years ago in Journal
Signs Your Corporate Culture Isn't Working
Prior to my current job, I worked in a place that is best likened to the 8th layer of hell. That job was one that burned out many people within a matter of months, and while the company seemed to be marginally profitable, it was one that was quickly circling the drain.
By Ossiana Tepfenhart8 years ago in Journal
Linkedin: Why Is It so Important?
LinkedIn is often not utilised as much by companies than other social media sites, with some businesses and professionals not even having a presence at all. LinkedIn is a professional business and employment focused platform and has around 500 million users, which makes it a great place to advertise your company. LinkedIn allows users and companies to connect with potential customers and business partners, recruit and look for jobs, as well as post content that relates to your company. LinkedIn is a very important social media website to employ and here are a few ways you can utilise it.
By Chloe Walton8 years ago in Journal
Disability Rights and Working
I have been working from home since I moved elsewhere from where I used to live. I’ve heard it said that there used to be a work from home stigma attached but many in 2018 do work from home at a solid job. With my knee healing up, I can’t afford to work out of the house just yet. I might be able to tolerate a job I have to sit down at. But the nutritional supplement store is a standing up job. I would keep my shifts short starting out. I wrote in my last survey for my job training school that nobody wants to hire someone with multiple chronic illnesses or disability outright.
By Iria Vasquez-Paez8 years ago in Journal
Email Marketing
A lot of companies are wondering if email marketing is still relevant and worth their time. The short answer is… Yes! People nowadays can get their emails from their mobile phones or even watches, meaning it is a great way to reach people quickly and easily. This makes it a great way to market and advertise to people who may be interested in your company and in turn improve the success of your business. So, how can you use email marketing to your advantage?
By Chloe Walton8 years ago in Journal
What It's Like To Be Shy in the Performing Arts Industry
I'm a student, currently in my third year of a four year degree in Music and Theatre. Tonight, I attended a production put on by my upperclassmen, written by a graduate of (the Theatre half of) my program. It was an absolutely phenomenal production. Both the actors' performances and the play itself were truly beautiful, heart-rending, and human. I cried (a lot), and gave them a rousing standing ovation of my own volition, which is rather rare. There was a reception after the show, and I knew I had to use it as an opportunity both to congratulate my fellow actors and especially to reach out to the playwright and let her know how exquisite her work was.
By Violet P. Davies8 years ago in Journal
Useful Online Tools to Help With All Your Digital Marketing
Finding online marketing tools that are actually useful can often be hard, but having worked in the industry for almost two years now, I have managed to stumble upon a few gems that now I could’t live without!
By Chloe Walton8 years ago in Journal
Why Do You Need Video Content?
Video content is a very big thing right now and is being branded by some people as the future of marketing. According to Hubspot, 80 percent of people remember a video they watched in the last month, which could be down to video being highly visual and auditory, consequently making it easier to remember and will last longer in their memory than other types of advertisement. This can mean that the viewers are more likely to remember your brand, ultimately leading to more sales for your company. Still not convinced? Below are some more reasons to use video in your marketing strategy.
By Chloe Walton8 years ago in Journal
