business

Articles, videos, and related content associated with all aspects of Business and the culture surrounding business.

How Social Media Promotes Thought Leadership & Brand Loyalty
Social media is an essential marketing tool for a business, product, or brand. Have you ever noticed how the most popular brands have a vast following on Facebook and Twitter? Check out your favourite department store, pizza joint, or shoe brand. This is due to brand loyalty. Once a company becomes larger and more well-known, it can also become a thought leader.
By Mel Dawn9 years ago in Journal
Freelancing, and Why I Risked Everything to Do It
We have all dreamed of becoming our own boss, right? Not taking orders from someone else, creating our own schedule, and not dealing with those pesky customers. Trust me when I say I know plenty of people who want that and let's just say for me, I didn't really have a choice in the matter. My very first job was at a Subway when I was sixteen years old and ever since then, I wouldn't keep a job for longer than two weeks. That was when I was sixteen; I am now twenty years old and I have had more than ten different types of jobs.
By Loni Beach9 years ago in Journal
PR: Yay or Nay?
“My business is doing great, but…” Do you feel like this is something you could say about your business? If you are, it is the first and the biggest sign that you need a change in your company. Doing things halfway is just not who you are, right?! So what can it possibly be that you need at this point of your business development? We are, of course, going to tell you it’s PR :) But is it really? Here are our top 5 reasons for you to seriously consider hiring a PR agency.
By Alina Goryachikh9 years ago in Journal
This Is the Reason Content Marketing for Writers Matters. Top Story - June 2017.
Content marketing. It's not a term most writers are familiar with, likely because anything with the term 'marketing' in it makes us want to run away and cower in the safety of our tried and trusty pens and pads.
By Rachel Thompson9 years ago in Journal
Events Organisers and Technology
An Event Organiser's job is to create experiences, is to look for the best way to create a moment that will be remembered by the guests, is to create a scenery where networking can happen and business deals can be done, is to entertain, is to involve.
By Manuela Gomes9 years ago in Journal
Calling All Angels
An angel investor, more precisely known within the international financial world as a business angel or angel financier, is an affluent individual who provides capital for innovative business start-ups. To qualify under the United States Securities Exchange Commission's (SEC) definition of an accredited investor, a financial angel must have a net worth of at least $1 million and earn at least $200,000 to $300,000 a year if investing jointly with a spouse. According to recently released figures from the IRS, about 3.9 million persons in the U.S. qualify as accredited investors.
By Marlene Affeld9 years ago in Journal
Tapping the Inner Treasure
Have you ever felt as though there was something very valuable inside of you? If there was a way to access this hidden treasure, would you be interested in learning how to do so? I have just the insight for you. Below are the four most profound questions you can ask yourself which will enable you to unveil what I call your "dominant gift". So what is the "dominant gift"? It is an innate/primary endowment bestowed upon each individual to serve humanity and contribute to society. Once discovered and utilized, it has the potential of enabling a person to become great. One of the most significant aspects of this dynamic skill is that it comes already equipped with the necessary knowledge and wisdom needed to operate if effectively.
By Damon Nailer9 years ago in Journal
3 Ways to Take Advantage of Your Competitors' Flaws
When it comes to business, you may feel like your competitors are just there to take customers from you. By finding ways to take advantage of their flaws, you'll see that's not true. You can learn a lot about what not to do from your competition.
By Kari Ann Fallon9 years ago in Journal
FDA Regulatory Expert Launches Nationwide Consulting Firm to Help Dental Laboratories Stay Compliant
CARSON CITY, NEVADA—According to data from the U.S. Department of Labor, Bureau of Labor Statistics, there are more than 7,000 dental laboratories in the United States. Now regulated by the U.S. Food and Drug Administration, they must each adhere to strict and often complicated rules—including the government’s new 21 CFR 820 guidance.
By Nikki Gaskins Campbell9 years ago in Journal
Lean In and Sandberg’s Faulty Feminism
Sheryl Sandberg is the Chief Operating Officer of Facebook and in 2013 she published Lean In: Women, Work, and the Will to Lead. Her book was met with both profound praise and critique—from women. She is, after all, a woman in leadership with significant power. As such, it seems that women should be excited to hear about her tips for success so that we can be just like her. However, her book is more of a self-help book than the feminist manifesto Sandberg herself touted it to be (Sandberg 2013; Taylor 2017). More importantly, it should not be considered the cornerstone of the new feminist wave. This essay will argue that Lean In is a net loss for feminism. I will first discuss the positive impact that Sandberg and Lean In deserve credit for. After, however, I will argue for the negative impact of her book with a discussion of Risman’s (1998) idea of the three levels of gender and the capitalistic incentives behind the marketing of Lean In. I will finish with some ideas on how Lean In could have been better, and how the new LeanIn.org community can perhaps correct some of the book’s mistakes.
By Markie M9 years ago in Journal
Rapid Book Releases
Before the surge of ebooks, the traditional publishing format allowed for one new book release a year. That's right, readers (me included) used to wait a full year for the next book in much beloved series - I still do, along with lots of other readers. That's the kind of devotion great stories bring out in people.
By Jessie White9 years ago in Journal
Eco-Friendly Construction Sweeping the Commercial Sector
The green building revolution took root more than a decade ago and is now blossoming to fruition on a global scale. It’s no longer a trendy vision of the future; environmentally friendly building practices dominate the industry. Some amazing green buildings are going up around the world.
By Philip P.9 years ago in Journal