industry
Industry related topics in the realm of corporate culture, business, and the workplace.
Can Removing an Apostrophe Save a Failing Brand?
If you've been living in a shack in a remote wilderness without any media or connectivity, well, you might consider yourself lucky these days, given the state of the news we're seeing! However, if you have been living under such a rock, one of the biggest business stories of the past year has been the quick and sudden downfall of the Papa John's pizza chain.
By David Wyld7 years ago in Journal
Reason First: The Business of the Storm
Television networks seem to savor storms. They anticipate the coming of a hurricane or tropical storm with a giddiness and a twisted glee. They know that their ratings will shoot up at the mention of such natural phenomena and that advertisers will come crawling. Why is it always the case where there’s an anchorman or woman sitting pretty in an air-conditioned or heated newsroom, hair neatly combed, suit or blouse in place and bone dry, when a reporter and (his or her crew), in the field look like he or she just experienced a washing machine’s rinse cycle?
By Skyler Saunders7 years ago in Journal
This Podcast Life
When I first heard about what a podcast was around 2011, it sounded fun and a great way to express yourself. It felt as though you could have your own radio show for people to listen to. After listening to a couple of them on a few sites, after some months I decided to finally make my own podcast.
By Travis Johnson7 years ago in Journal
Acing the Media Interview
When media training newsmakers, one question that seems to consistently come up when preparing for a media interview is: what is the difference between speaking to a reporter on-the-record, off-the-record, and on background? While there are different types of media interviews where you may be under the impression some parts of your interview are for public consumption and others are not, in nearly all cases, you should assume that everything you say to a journalist may become public record and that you could be identified as the source in the story.
By Ellen Mellody7 years ago in Journal
What I've Learned from a Month of Blacksmithing
There aren't as many sparks as the movies might have you believe. Also, much fewer swords, because swords are incredibly arduous to make, not to mention useless if you're a beginner blacksmith, because it will not turn out right.
By D.C. Perry7 years ago in Journal
Bonus Content: 4 Reasons to Be Afraid of New Amazon Rules for Authors
Do you hate cheaters? Most of us do. And rightly so. When there are fair, transparent rules meant to level the playing field, it is precisely those rules that can create a framework for people to flourish under. Yet, just like in the popular board game Monopoly, many of us have encountered people who might try to bend the rules in an attempt to gain some perceived advantage. Friendships can be ruined, trust can be broken in those moments. It is easy to feel as if something tangible has been taken from you, when someone uses unfair advantages to acquire a temporary advantage. Even if you beat the cheater, the damage has already been done: you know they don’t always abide by the rules.
By Stanley Gray7 years ago in Journal
False Coaches
Surely you've seen at least one of them. Some friend from school, a cousin or parent or sibling, somebody you know is bound to have joined an MLM at some point or another. If you know somebody who is no longer involved in MLM, ask them about their experience. If you know somebody who still is, proceed with caution.
By Donna Quigley7 years ago in Journal
The Life of an Actress
Just a few days ago, I was running around New York City—battling the freezing rain, character shoes, and all. I was holding on to my rep book for dear life, and I swear my resume was screaming "HELP!!!!" as my headshot tore into my soul with it's dead eyes. You know exactly what I'm talking about, too. Ever see a headshot with a lively smile but 'please-let-this-be-over-I-hate-this-CAN-WE-ADD-A-FILTER-TO-THIS-CAN-YOU-PHOTOSHOP-MY-BIG-NOSE' eyes? If you haven't, go look up some bad headshots and laugh with me. Anyway, so I'm out here looking a damn mess.
By Cosette Montemayor7 years ago in Journal
'The Rundown'
"This just in..." Many are familiar with the reporter schtick of sticking their finger into their ear when they're live on scene of a crime, a protest or even a festival. There's no predicting it. Every day brings a brand new lead, with a brand new idea of what the show looks like—from graphics, to camera shots and the all-so-important social media tie-ins.
By Katie Potter7 years ago in Journal











