social media
Social Media targeted pieces, for influencers and trending topics in the Journal workplace digital universe.
What Brands Get Wrong About Influencers
There is a strange moment that happens in many marketing teams. Someone pulls up a list of potential influencers, the room leans in, and everyone goes straight to the follower count. It is almost automatic. A big number feels safe, and a small number feels risky. Yet this is the very place where most mistakes start.
By Nina Rafferty3 months ago in Journal
How Data Analytics Is Transforming Economic Research in the U.S. and Beyond
INTRODUCTION Numbers have always shaped policy — but today, the scale and speed of data generation have rewritten the rules. According to the World Bank, nearly 90 percent of the world’s data was created in just the last two years. This explosion has fundamentally transformed economic research, pushing economists to move beyond traditional surveys and spreadsheets into the world of machine learning, high-frequency indicators, and complex digital footprints. From Delhi to New York, data analytics now underpins decisions that influence inflation, employment, financial stability, consumption, and risk.
By Vamakshi Chaturvedi3 months ago in Journal
AI, Automation, and the Future of Jobs: Lessons for India and the U.S.. AI-Generated.
INTRODUCTION Automation is no longer a distant concept; it is an active force reshaping industries across the world. According to a 2023 McKinsey report, up to 800 million jobs could be displaced globally by 2030, with emerging economies like India and advanced economies like the United States facing different but equally urgent challenges. The key question today is not whether automation will reshape work, but whether societies can adapt quickly enough to manage the transition. Although India and the U.S. are worlds apart in scale and economic structure, both countries offer valuable lessons on preparing for a future where human–machine collaboration defines prosperity.
By Vamakshi Chaturvedi3 months ago in Journal
Climate Shocks and Young Workers: How a Changing Environment Is Reshaping Productivity in Emerging Economies. AI-Generated.
When people talk about climate change, they often jump straight to melting ice caps, rising temperatures, and environmental warnings. What doesn’t get discussed enough is something much more personal: how climate shocks are now shaping everyday work, income, and productivity — especially for young people in emerging economies.
By Vamakshi Chaturvedi3 months ago in Journal
The Economics of Housing Affordability in New York City: Beyond Supply and Demand. AI-Generated.
INTRODUCTION Housing in New York City has become one of the most powerful illustrations of modern inequality. According to the New York City Comptroller’s Office, more than half of all renters are considered rent-burdened, spending over 30 percent of their income simply to keep a roof over their heads. Median rents in Manhattan surpassed $4,500 per month in 2024, placing homeownership far beyond reach for most middle-income households. These realities highlight a deeper problem: the affordability crisis cannot be understood through the simple lens of supply and demand. Instead, it is shaped by a complex network of zoning laws, wage stagnation, global financial flows, and policy choices that collectively determine who can live in the city and under what conditions.
By Vamakshi Chaturvedi3 months ago in Journal
Affordable Marketing Tactics That Actually Work for Small Businesses. AI-Generated.
You don’t need a big marketing budget to get noticed. With smart choices and consistent action, small businesses can attract the right customers and convert attention into sales. This guide explains low-cost tactics, how to prioritize them, and what to measure so you can grow steadily without overspending.
By Cristina Baker3 months ago in Journal
