Latest Stories

Most recently published stories in Proof.

Interview with Staci Wanichek, CEO of Wine Away
Any business owner will tell you that when it comes to marketing, looks are everything. Just as important as a product itself is its packaging, from colors to fonts and, of course, its name. Wine Away, which Good Housekeeping voted the best red wine stain remover on the market, had a slightly different path to success. President and CEO Staci Wanichek–who co-founded Wine Away with her mother, Cheryl Corn–did not wait until she had all of the bells and whistles in place in order to push her magic formula to the masses. Instead, she knew the magic would speak for itself; she sent a nondescript bottle of this not-yet-named stain remover to the editors of Food & Wine magazine, and in so doing landed their first of many media features.
By Proof Staff9 years ago in Proof
Strange Facts About Americans During Prohibition
The lives of Americans during Prohibition weren't easy. After all, life without alcohol isn't very easy - and people really, truly do love their liquor. How much Americans loved their booze really came through during the Prohibition Era.
By Ossiana Tepfenhart9 years ago in Proof
Best Wine Cocktails
When people think of cocktails, you may think of tequila, whiskey, or vodka... but wine, though one of the most popular drinks around, is not something many think will work in a cocktail.
By Miranda O'Conner9 years ago in Proof
When Did Coffee Become Wine?
Coffee is so last year... The Baby Boomers were coffee drinkers. Let's meet for a cup of coffee. Want to meet for a cup of coffee? Would you like a cup of coffee? There were advertisements about coffee. There were commercials about coffee. General Foods International Coffee ads put the concept of Coffee as a drink on the map. It was now a destination, a feeling. We could sit and stare for hours with a cup of coffee in hand. We could escape in a bathtub as long as we had a cup of coffee with us. The Tasters Choice coffee commercials had us on the edge of our seat wondering if the couple in neighboring apartments was finally going to get together for a cup of coffee and maybe more. The Folger's commercials had us in tears as we watched the military son, as he returns from war, prepare coffee waiting for the aroma to wake his mother. Oh, the drama a cup of coffee created. A generation subsisted on coffee and created a phenomenon called Starbucks, or an upscale coffee shop. Although baby boomers don't like spending 4 bucks on a coffee.
By lilly pearl9 years ago in Proof
Things You Didn't Know About Vodka
With a history potentially dating back to the 8th century, there are probably quite a few interesting things you didn't know about vodka. Vodka and some of its most famous producers like Absolut, Smirnoff, Grey Goose, bring back fond memories, or sometimes lack thereof, for many of us.
By Sophie Heller9 years ago in Proof
Bars With The Worst Patrons In NYC
Bars have a lot of work to do when it comes to cultivating the kind of experience that people would want to have. In an ideal bar, the drinks will be incredible, the food will be amazing, decor will be spot on, and everyone will always have a good time.
By Mackenzie Z. Kennedy9 years ago in Proof
Best New Jersey Wineries
When you think of vineyards, your first thoughts might be to think of California. Tastings might lead you to think of New York. And you wouldn't be wrong. It can be easy to forget how much quality wine is being produced in different parts of the country. New Jersey is home to some of the United States' best wineries, perfect for sampling and for tours. If you're in the area, make sure to plan a visit to one (or more) of the best wineries in New Jersey.
By Annie Kiely9 years ago in Proof
Millennial Women Are Literally Drinking Themselves To Death. Top Story - April 2017.
If there's one thing that Millennials have become famous for, it's their love of drinking, gastropubs, and artisan food. It's almost become a cliche, much like the Millennial trends of hipstery clothing and having an allegedly anti-marriage attitude.
By Rowan Marley9 years ago in Proof
Best Cheap Champagnes
Regardless of the occasion: weddings, bachelor party, bachelorette party, corporate event, birthday, anniversary or something else drink is almost always a part of the equation provided the party is at least partly geared toward adults.
By Gary Ayd9 years ago in Proof
How To Make Liquor Infusions That Don't Suck
Flavored liquors can be phenomenal, and if you don't believe it, you just haven't had the right stuff yet. They can add entire new dimensions to your cocktail game and can even be used in cooking - if you make the right infusion.
By Ossiana Tepfenhart9 years ago in Proof
History of the Moscow Mule
The history of alcohol and drinking goes back as far as recorded history, and likely beyond. If there is a substance more intertwined with humanity beyond water and air than booze I can't think of it as I write this. There are simply few things humans do more often, in more ways, more universally and more consistently across cultures, generations and social/economic status than consume alcohol.
By Gary Ayd9 years ago in Proof
Why Do People Drink?
There are many reasons why people drink alcohol—not all of them are easy to swallow. We all have that one drunk uncle who just doesn’t know when to put down the beer bottle at family gatherings. You love to hate him, but have you ever stopped to think about why he drinks so much?
By A M9 years ago in Proof