Australia Organic and Natural Pet Food Market: Healthy Pets, Sustainable Growth

The Australia organic and natural pet food market is undergoing strong expansion as pet owners increasingly prioritise health, sustainability and quality nutrition for their companion animals. According to the latest analysis by IMARC Group, the market was valued at USD 672.1 million in 2025 and is forecast to grow to USD 1,223.2 million by 2034, representing a compound annual growth rate (CAGR) of 6.67 % from 2026 to 2034.

This growth trajectory reflects broader shifts in pet care: today’s pet owners consider their dogs and cats as family members, often seeking food options that mirror human health and nutrition trends. Organic and natural pet food — characterised by high-quality ingredients, minimal processing, and clean labels — is becoming an increasingly important category within the broader pet food ecosystem.

In this landscape, products free from artificial additives, preservatives and genetically modified components are gaining traction. Consumers are not only focused on pet wellbeing but also on environmental and ethical implications of pet food production, further reinforcing demand for sustainable and responsibly sourced offerings.

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Why the Market Is Growing So Rapidly

1. Pet Humanisation Driving Premium Choices

Australia’s pet culture has evolved significantly, with owners increasingly treating pets as integral members of the family. This emotional connection translates into elevated spending on nutrition and wellness, with many owners willing to pay a premium for food they perceive as healthier and safer. Organic and natural pet food meets this demand by offering formulations made from high-quality, recognisable ingredients without synthetics — aligning with broader human food trends.

2. Rising Awareness of Pet Health and Longevity

Pet owners are increasingly aware of the link between nutrition and long-term health outcomes. With veterinary care costs rising and awareness of conditions such as obesity, allergies, digestive issues and skin problems increasing, owners are seeking diets that support preventive health. Organic pet food often incorporates functional ingredients like omega fatty acids, probiotics and natural antioxidants, which appeal to health-conscious consumers looking to improve the vitality and longevity of their pets.

3. Sustainability and Ethical Sourcing Trends

Environmental and ethical considerations are significantly influencing pet food choices. Consumers are showing strong interest in sustainably and ethically sourced pet food products, often prioritising brands that demonstrate environmental stewardship, low carbon footprints and transparent supply chains. Features such as recyclable or biodegradable packaging, locally sourced ingredients and humane farming practices further enhance the appeal of organic and natural offerings.

4. Boutique and Local Brand Innovation

Australia’s robust agricultural sector supports a thriving local pet food industry. Boutique producers, often emphasising traceability, sustainability and small-batch quality, are carving out space in the market with innovative recipes tailored to specific pet needs. These brands appeal to consumers desiring authenticity and connection with locally produced goods, reinforcing demand for organic and natural pet foods.

5. Functional and Personalised Nutrition Trends

Beyond conventional organic and natural classifications, there is growing interest in functional nutrition — products designed for specific health outcomes like joint support, digestive care, weight management and skin health. Personalised nutrition plans and subscription models tailored to a pet’s age, breed and activity level are increasingly popular, supporting sustained engagement and premium pricing.

What the Opportunities Are

1. Develop Functional Nutrition Products

Brands can expand offerings that address specific health concerns such as joint support, digestive health and weight management, appealing to owners seeking tailored nutrition solutions.

2. Expand Sustainable and Ethical Sourcing

Emphasising sustainability credentials — including organic certification, recyclable packaging and ethical ingredient sourcing — can differentiate products and attract eco-conscious consumers.

3. Local and Boutique Brand Positioning

Emerging local brands that prioritise authenticity and traceability can capture niche markets and build loyal customer bases, particularly in regional and specialty retail segments.

4. Strengthen E-commerce and Subscription Services

With online pet food purchases rising, investment in e-commerce platforms and subscription services can enhance customer retention and lifetime value while offering convenience and tailored nutrition plans.

5. Partnerships with Veterinary and Wellness Professionals

Collaborations with veterinarians and pet wellness experts can lend credibility to premium products and support education around the benefits of organic and natural diets.

6. Product Diversification into Treats and Supplements

Expanding into organic treats, snacks and functional supplements can broaden the product portfolio and increase cross-selling opportunities within the pet care category.

7. Enhanced Market Education and Transparency

Investing in transparent labelling, educational campaigns and public engagement can build consumer trust and address misconceptions about organic claims and nutritional benefits.

Recent News & Developments in Australia Organic and Natural Pet Food Market

March 2025: Government Organic Standards Push: Following concerns about inconsistent organic labelling in Australia’s food industry, policymakers introduced legislation aimed at establishing a unified national standard for organic certification. This move is expected to strengthen consumer confidence in organic labels — including pet food — by requiring uniform compliance and clearer ingredient credentials across the market.

July 2025: Retail Expansion of Natural Pet Food Brands: Woolworths’ Petspiration division expanded its footprint in the natural pet food category by acquiring a larger equity stake in Big Dog Pet Foods — a leading producer of raw and allergy-friendly diets for dogs and cats. This investment empowers broader distribution of natural pet food products across Australia’s retail network, signalling growing mainstream interest.

October 2025: Market Adoption Milestone: Retail sales data from a major supermarket network indicated a double-digit year-on-year increase in organic and natural pet food sales, particularly within dry food and treat segments. This surge reflects strong consumer adoption and sustained momentum for premium, clean-label pet nutrition.

Why Should You Know About Australia Organic and Natural Pet Food Market?

The Australia organic and natural pet food market embodies a convergence of health, sustainability and lifestyle trends reshaping pet care. For investors, the market’s projected growth from USD 672.1 million to USD 1,223.2 million by 2034 offers a compelling opportunity within the broader pet care ecosystem. For brands and manufacturers, focusing on premium, transparent, functional and ethically sourced products aligns with evolving consumer values and opens pathways for product innovation and differentiation. Retailers benefit from expanding categories that resonate with loyalty-driven purchasing behaviour, while policy makers gain insights into the value of clear standards and consumer protection in organic certifications. As Australia’s pet humanisation trend continues, organic and natural pet food will remain a key growth segment driving nutrition innovation and market transformation.