Netherlands Lingerie Market 2026: Fashion Evolution, Consumer Confidence & Retail Growth

The Netherlands lingerie market is experiencing steady expansion as fashion trends, consumer awareness and retail innovation reshape intimate apparel demand. According to IMARC Group, the market reached a value of USD 1.08 billion in 2025. Looking ahead, it is projected to grow to USD 1.97 billion by 2034, exhibiting a CAGR of 6.21% during 2026–2034. This growth reflects increasing focus on comfort, inclusivity and premium design across the lingerie segment.

Lingerie has evolved beyond basic functionality to become an essential part of personal style and self-expression. Dutch consumers are prioritizing quality fabrics, supportive designs and body-inclusive collections, encouraging brands to innovate across both product offerings and marketing strategies.

The lingerie market in the Netherlands consists of bras, panties, shapewear, loungewear, and sleepwear across different price ranges. The increase is fueled by higher disposable income, the growth of e-commerce platforms, and changing consumer preferences for stylish yet comfortable designs.

Market Segmentation

According to IMARC Group, the Netherlands lingerie market is segmented as follows:

By Product Type

• Bras

• Knickers & Panties

• Shapewear

• Others

Bras hold a significant share due to their essential nature and wide design variety. Shapewear is gaining popularity as consumers seek comfort-focused and seamless options.

By Distribution Channel

• Supermarkets & Hypermarkets

• Specialty Stores

• Online Stores

• Others

Online stores are expanding rapidly, supported by convenience, product variety and direct-to-consumer models. Specialty stores continue to attract customers seeking personalized fittings and premium selections.

Key Market Drivers

Several factors are contributing to the growth of the Netherlands lingerie market:

• Comfort and Inclusivity Trends: Consumers are favoring supportive, size-inclusive and body-positive designs.

• E-commerce Expansion: Online retail platforms are broadening access and improving shopping convenience.

• Sustainability Awareness: Eco-conscious materials and ethical sourcing are influencing purchase decisions.

• Fashion Innovation: Continuous design evolution keeps consumer interest high.

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What the Opportunities Are?

1. Sustainable Product Development

Brands investing in recyclable fabrics and ethical production practices can build stronger brand loyalty.

2. Digital Customization and Fit Technology

Virtual fitting tools and AI-driven recommendations improve customer satisfaction and reduce returns.

3. Premium and Luxury Segments

Rising demand for high-quality, aesthetically refined lingerie supports premium market growth.

4. Body-Inclusive Collections

Expanded size ranges and inclusive marketing strategies attract a broader consumer base.

5. Omnichannel Retail Strategies

Integrating online and offline experiences enhances brand engagement and sales performance.

Recent News and Developments in Netherlands Lingerie Market

• January 2025: Several Dutch lingerie brands expanded their sustainable collections, increasing the share of eco-friendly materials in new product lines.

• June 2025: Online lingerie sales recorded notable growth as retailers enhanced digital fitting tools and personalized recommendations.

• October 2025: Retailers introduced inclusive marketing campaigns highlighting diverse body types, strengthening consumer engagement and brand visibility.

Why Should You Know About Netherlands Lingerie Market?

You should know about this market because it reflects broader shifts in fashion, consumer confidence and retail innovation. Lingerie today represents more than apparel — it symbolizes comfort, empowerment and personal identity.

With Dutch consumers placing greater importance on quality, sustainability, and inclusivity, the lingerie market emerges as a vibrant area within the fashion sector. For brands, retailers, and investors, grasping this market provides essential insight into how lifestyle trends and digital evolution keep influencing contemporary retail environments